GenAI CEO · Professor in AI · Keynote Speaker
Where deep AI research meets the marketing frontier.
Founder & CEO of SOMIN.ai. Guest Professor at NUS and INSEAD. Building the bridge from academic machine learning to agentic, explainable AI marketing — and playing the accordion along the way.
SOMIN has worked with leading global agencies & brands
About
Prof. Aleksandr Farseev earned his Ph.D. in Computer Science from the National University of Singapore, where his research pioneered multi-view user profiling — synthesising fragmented, noisy signals across social networks into coherent, predictive models of human behaviour.
Today he leads SOMIN.ai as Founder & CEO, translating that research into a generative-AI platform for modern marketers. He is a Guest Professor at NUS and INSEAD, a Research Professor at ITMO University, and a Marketing & Advertising Community Leader at the Forbes Technology Council.
Impact at a glance
Citation totals grow continually — figures above emphasise durable metrics. See Google Scholar for live counts.
Research · Academia
From multimodal sensor fusion to cross-network recommendation, Aleks's academic work laid groundwork that today underpins retrieval-augmented and agentic AI systems. His recent research targets the barriers to enterprise LLM adoption: hallucination and opacity.
Research themes
Synthesising signals across social networks into coherent, predictive models of behaviour.
Linking digital social signals to real-world physical behaviour and wellness.
Clustering disparate data vectors — an early blueprint for RAG architectures.
Constraining LLM outputs and detecting hallucination for reliable deployment.
On Google Scholar
Author of 30+ peer-reviewed publications, cited in hundreds of academic works. Citation figures update over time — the live, citation-tracked list lives on Google Scholar.
Selected honours
Selected publications
Titles retained in their original language. See Google Scholar for the complete, citation-tracked list.
Ventures · Industry
A new-generation platform that empowers marketers to build strategy and run campaigns with generative AI. Its Omni-Sourced User Profiling and Long-Tail Interest Targeting anchor predictions in industry-verified data on Meta and Google — turning weeks of manual planning into minutes, and lifting real campaign performance.
Taking DEFY's technology and AI strategy to the next level.
Certified Google ISV and Google for Startups Accelerator alumnus; selected for Meta's inaugural Llama Incubator in APAC. SOMIN runs proprietary ML on Google Cloud with Gemini 2.5 Pro.
Named inventor on a filed US patent for automated insight generation and action recommendation based on LLMs, machine learning and generative AI.
Talks · Keynotes · Lectures
Aleks is an international keynote speaker on generative AI, marketing and the future of advertising — lecturing at business and technical schools and headlining industry conferences worldwide.
Recognition · In the press
AI for Marketing, 2020
e27, 2025 — MarTech & GenAI
Computer Software, 2022
Social-media user profiling
Featured in
Thought leadership
As a columnist and Community Leader at the Forbes Technology Council, Aleks argues that to stay relevant, marketers must evolve from manual content creators into curators of autonomous AI tools — and that model size matters far less than technique and fit.
Essays at Forbes
Music · Accordion
Beyond AI, Aleks — also known as Sasha — is one of Singapore and Southeast Asia's most renowned accordionists and the founder of the Accordion Singapore community. Through A&A Music Academy, a violin-and-accordion duo with Prof. Alexander Souptel, former Concertmaster of the Singapore Symphony Orchestra, he has performed at the Esplanade, Victoria Concert Hall and on stages around the world.
More than a performance act, Accordion Singapore reaches out to educate the public on accordion culture — and A&A teaches the next generation of players.
Faith Driven
Aleks serves as an APAC / Southeast Asia Ambassador for the Faith Driven Entrepreneur movement and helps gather Christ-following founders across the region to worship, learn and build together.
SOMIN.ai is part of DMV Redemptive Labs, the accelerator of Digital Mission Ventures, which backs early-stage founders using their business for lasting, positive impact. That conviction shapes the work — Aleks is intentional about the industries he serves.
Rooted in the Orthodox Christian tradition, Aleks is also part of Singapore's Orthodox Christian community.
Connect
For speaking, advisory, research collaboration, performance bookings or partnerships.
Contact Aleks
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